Coastal Pines Technical College

Coastal Pines Technical College 2016-2017 Catalog and Student Handbook

Marketing Management MM13

Up one level

Marketing Management

Associate of Applied Science

Program Description

The Marketing program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing degree with specializations in marketing management, entrepreneurship, or retail management.

Admission Requirements

Minimum Required Age

16

High School Diploma or GED Required

Yes

Placement Scores for Regular Admission (Accuplacer)

English

Reading

Math

Algebra

70

64

N/A

57

 

Location(s)

Camden

Golden Isles

Jesup

Program Courses

Credits

General Education Core (Required minimum: 15 Semester hours)

 

Area I - Language Arts/Communications

3

ENGL 1101 - Composition and Rhetoric

 

Area II - Social/Behavioral Sciences

3

Area III - Natural Sciences/Mathematics

3

Area IV - Humanities and Fine Arts

3

Specific General Education Core Electives

3

One additional course from Area I, II, III, or IV

 

For a complete listing of General Education courses and electives select the following link:

General Education Courses

Occupational Courses

 

COMP 1000 - Introduction to Computers

3

MGMT 1100 - Principles of Management

3

ACCT 1100 - Financial Accounting I

4

MKTG 1100 - Principles of Marketing

3

MKTG 1130 - Business Regulations and Compliance

3

MKTG 1160 - Professional Selling

3

MKTG 1190 - Integrated Marketing Communications

3

MKTG 2090 - Marketing Research

3

Electives

3

Choose one of the following courses:

 

BUSN 1190 - Digital Technologies in Business

2

BUSN 1430 - Desktop Publishing and Presentation Application

4

MKTG 2030 - Digital Publishing and Design

3

Choose two of the following courses:

 

MKTG 2000 - Global Marketing

3

MKTG 2290 - Marketing Internship/Practicum

3

MKTG 2300 - Marketing Management

3

Choose one of the following Specializations

 

Marketing Management Specialization 8MM3

 

MKTG 1370 - Consumer Behavior

3

MKTG 2060 - Marketing Channels

3

Marketing Elective

3

Choose one of the following courses:

 

MKTG 1210 - Services Marketing

3

MKTG 2070 - Buying and Merchandising

3

Entrepreneurship Specialization 8EN3

 

MKTG 2010 - Small Business Management

3

MKTG 2210 - Entrepreneurship

6

Choose one of the following courses:

 

MKTG 1210 - Services Marketing

3

MKTG 2070 - Buying and Merchandising

3

Retail Management Specialization 8RM3

 

MKTG 1270 - Visual Merchandising

3

MKTG 1370 - Consumer Behavior

3

MKTG 2070 - Buying and Merchandising

3

MKTG 2270 - Retail Operations Management

3

Minimum credit hours for Graduation

62

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