Coastal Pines Technical College

Coastal Pines Technical College 2016-2017 Catalog and Student Handbook

Marketing Management MM12

Up one level

Marketing Management

Diploma

Program Description

The Marketing program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a diploma with specializations in marketing management, entrepreneurship, or retail management.

For more information regarding this program including job placement rate, on-time graduation rate, costs, occupational information, etc.,

Admission Requirements

Minimum Required Age

16

High School Diploma or GED Required

Yes

Placement Scores for Regular Admission (Accuplacer)

English

Reading

Math

Algebra

60

55

34

N/A

 

Location(s)

Camden

Golden Isles

Jesup

Program Courses

Credits

Basic Skills Courses

 

ENGL 1010 - Fundamentals of English I

3

Choose one of the following courses:

 

EMPL 1000 - Interpersonal Relations and Professional Development

2

PSYC 1010 - Basic Psychology

3

Choose one of the following courses:

 

MATH 1011 - Business Math

3

MATH 1012 - Foundations of Mathematics

3

Occupational Courses

 

MKTG 1100 - Principles of Marketing

3

MKTG 1130 - Business Regulations and Compliance

3

MKTG 1160 - Professional Selling

3

MKTG 1190 - Integrated Marketing Communications

3

MKTG 2090 - Marketing Research

3

Choose one of the following courses:

 

COMP 1000 - Introduction to Computers

3

BUSN 1190 - Digital Technologies in Business

2

BUSN 1430 - Desktop Publishing and Presentation Application

4

MKTG 2030 - Digital Publishing and Design

3

Guided Electives

3

Choose one of the following courses:

 

MKTG 2290 - Marketing Internship/Practicum

3

MKTG 2300 - Marketing Management

3

Guided Electives

3

Choose one of the following Specializations

 

Marketing Management Specialization 8MM3

 

MKTG 1370 - Consumer Behavior

3

MKTG 2060 - Marketing Channels

3

Marketing Elective

3

Choose one of the following courses:

 

MKTG 1210 - Services Marketing

3

MKTG 2070 - Buying and Merchandising

3

Entrepreneurship Specialization 8EN3

 

MKTG 2210 - Entrepreneurship

6

MKTG 2010 - Small Business Management

3

Choose one of the following courses:

 

MKTG 2070 - Buying and Merchandising

3

MKTG 1210 - Services Marketing

3

Retail Management Specialization 8RM3

 

MKTG 1270 - Visual Merchandising

3

MKTG 1370 - Consumer Behavior

3

MKTG 2070 - Buying and Merchandising

3

MKTG 2270 - Retail Operations Management

3

Minimum credit hours for Graduation

42

Contents